Capitalizing on this with engaging video content to back it up is key.” Track your video engagement rate on Facebook with this social media dashboard. With videos, you inherently have an extra second to grab the user’s attention. He says: “As consumers, we’ve gotten better at digesting content while scrolling, making it easier to scroll through images without giving the posts the time of day.

Support & Digital Marketing, who believes the benefits boil down to the fact “videos force scrolling users to stop and pay an extra second of attention to the post before understanding the gist.” “Video content by far generates more engagements with our users”, says Taylor Hurff of 1SEO I.T. Image Ads: Which Works for Your Audience?Īdditionally, SMBs polled in this study on Facebook ads performance say video ads have been the most effective for them.īut why do videos tend to perform better? These marketers have one strong theory.

How Effective Are Image-Based Facebook Ads?.

5 Effective Ways to Maximize Your Videos on Facebook for Better Results.

Do Video Ads Perform Better on Facebook?.

We wanted to drill down and see whether image-based ads are still driving engagement, or whether emerging video trends have impacted the success rate of video-based Facebook ads. But, is one more effective than the other?

Not only to reach more of their following but to reach the larger market, too.īut, just like any advertising campaign, crafting an effective Facebook ad that actually reaches your audience isn’t luck–it’s the result of testing.įrom ad creative to call-to-action copy, it all needs careful consideration (and testing) in order to maximize the potential of every campaign.Īnd when it comes to ad creative, the image–and more recently the video–is often the star of the show. This is why so many brands advertise on Facebook. 62% of marketers find Facebook to be the most important social media channel for their business–yet content organically posted to Facebook Pages only reach about 16% of fans.

Facebook convert video